UI/UX Design · 5 min read
What to get right when setting up a QR menu
Putting the menu online as a PDF is not going digital. What should a menu designed for someone holding a phone at a table look like?
01A PDF menu is not the answer
The most common mistake is linking the QR code to a PDF of the printed menu. On a phone a PDF loads slowly, needs pinching to read and is tiring. The guest closes it instead of browsing. A QR menu must be a page designed separately for mobile.
02Categories must be quick to move through
In a large menu the guest wants to find things fast. A category bar pinned to the top and a search field make long lists navigable. Filters such as vegetarian or spicy save time for the guest and for the floor staff.
03Images and prices must stay current
The real advantage of a QR menu over print is that it can be updated instantly. When a price changes or a dish runs out, the menu should be updated the same day. An out-of-date digital menu leaves a worse impression than a printed one because it reads as neglect.
04Account for the connection
Signal is not always strong inside a venue. The menu needs to be light, download little data and open on a slow connection. A menu heavy with images keeps the guest waiting at the very moment they are already waiting at the table.
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